Medium and low-end door and window market is becom

2022-07-22
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With the improvement of China's economic level and the continuous improvement of people's living standards, people's consumption outlook has also changed. They no longer pursue brand popularity, but pay more attention to the cost performance of products

with the improvement of China's economic level and the continuous improvement of people's living standards, people's consumption outlook has also changed. They no longer only pursue brand popularity, but pay more attention to the cost performance of products. At the same time, a large proportion of people in China are still at the middle and low-income level, and they are sensitive to the comprehensive ratio of price and performance. Therefore, small and medium-sized door and window agent enterprises should seize the opportunity, and try their best to expand this part of the market space, whether they hold a group or create new products

first, the middle and low-end market is hot

the space of the middle and low-end market is huge, but the door and window agency industry that depends on this market development is countless. In the end, the small and medium-sized door and window agency enterprises that can get a piece of the market are all relatively strong, but they are naturally inferior to the door and window agency enterprises. There is no doubt that small and medium-sized door and window agent enterprises are under pressure. However, there is no need to worry about small and medium-sized door and window agent enterprises. At the same time, small and medium-sized door and window agent enterprises also have better development opportunities

second, small and medium-sized enterprises should not miss the opportunity

the comprehensive strength of the door and window agent enterprises is indeed stronger than that of the small and medium-sized door and window agent enterprises, but the mass market is different from the upper consumer market, and the door and window agent enterprises are bound to face the problems of high price, avant-garde products and the market, even if they are sold in the bottom market, they are almost eliminated from the upper market. However, for the bottom consumer groups whose living conditions are far lower than those of upper level consumers and their requirements for the quality of doors and windows are not urgent, the door and window quality products eliminated by the upper market are still too avantgarde. There are still bottlenecks in the development of door and window agencies. Small and medium-sized door and window agencies can use price to reduce the competitive gap with door and window agencies. Of course, price alone is not enough to compete with door and window agencies. Small and medium-sized door and window agent enterprises must rely on other resources to share the world with large enterprises, and this resource is given by the market

the arrival of the door and window agent enterprises can provide a good development model for small and medium-sized door and window agent enterprises, especially in the current market transformation. Even if the door and window agent enterprises are difficult to develop in the way of the door and window agent enterprises due to their insufficient conditions, they still provide a lot of references. Moreover, the door and window agency enterprises also created a sense of crisis for small and medium-sized enterprises, and promoted the development of small and medium-sized door and window agency enterprises. Unity is strength. The single strength of small and medium-sized door and window agent enterprises is not as good as that of large and medium-sized door and window agent enterprises. Group development will certainly enhance the strength of small and medium-sized enterprises. Therefore, there are two sides to everything. The middle and low end of the market not only brings crisis to small and medium-sized door and window agents, but also brings rare development opportunities. Door and window agency enterprises need to grasp it well

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