Research on morphological constitution of the most

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Research on morphological constitution of signage design

Abstract: signage design, as an interdisciplinary design discipline, was born in the 1920s. Its main design purpose is to standardize order and provide convenience for people. At present, it has been widely used all over the world. At present, there is not a complete and systematic design education theory in China. This paper starts with the basic theory of the design discipline, and takes the morphological constitution as the theoretical basis to explore the visual elements of the guide design, so as to broaden the theoretical vision of the guide design discipline

key words: guide design constitutes recognition and communication

I. definition of guide design

human beings have been exploring the field of their own survival since ancient times. From the known scope of activities of primitive society, the tribal control area of slave society, the formation of the ruling territory of feudal society to today's national form, people live in a country without green environmental protection, strong decoration, super wear resistance, simple installation Easy to protect and other outstanding advantages with the calendar. Next, I will introduce the use environment, scope of use and functional characteristics of the dynamic stiffness testing machine. In the space divided by historical, ethnic, social and other reasons. In any case, as human beings living in a known space, they should constantly plan their living environment, so as to facilitate and effectively distinguish. And today, when the world is more and more closely connected, people's communication is also more and more extensive. As a social person, people are faced with the problem of finding directions and finding the path to reach their destinations every day. These have become a need for survival, and this need also existed in the distant ancient times. Primitive humans judged the direction by tracking the footprints and smells of animals and using significant topographic features, through the sun, moon It also invented the "Sinan" for identifying directions, the "sundial" for identifying time using natural light, and the "twenty four azimuth map" for identifying directions in the vast sea when Zhenghe went to the West. These are original positioning and navigation methods, which mainly depend on the form and motion law of natural objects, and are also early guiding design concepts

the initial guidance refers to the identification system designed to identify the place, provide instructions and precautions, namely "sign". In the 1920s, the word "signs system" appeared in Japan, that is, the identification system. Nowadays, the name of the design discipline of guiding design is different at home and abroad, and there is no unified conclusion at present. The existing names such as "guiding design", "guiding design", "guiding design", "guiding design", "guiding design" and so on, or preceded by "environment", "vision", "space", "city" and other words used to limit the scope, in order to clarify its discipline nature and research scope

Anton stankovsky, the leader of the design industry, once proposed that he disagreed with the statement of "guided design", because this word is too tough, so that people feel as if they are in a passive state and are led by the nose. The concept of "guided design" is more inclined to let people choose independently. Obviously, the concept of "guide" or "instruction" design of clamping fixture is gradually overturned. The concept of "guidance" design seems to be more reasonable than the previous expressions, but I think the name of "guidance design" has spatial limitations. In the large category of visual design, the more accurate and reasonable name should be "guidance design". At present, many large-scale design companies in China have adopted such a more accurate expression. "Guidance" means guidance and guidance, and "indication" has the meanings of explanation, indication and so on. Therefore, the word "guidance" can express the dual meanings of "direction" and "explanation" at the same time, and it also shows the basic nature and law of this thing more clearly and clearly, and has more affinity. In the field of design art, a more accurate expression, I think, should be called "visual guide design", because the specific design classification and design purpose involved in guide design belong to the large category of visual design

second, the composition of graphic symbols in guiding design

from the perspective of semiotics, generally, information substitutes with the meaning of guiding can be regarded as guiding graphic symbols, and in practical application, guiding graphic symbols are such information substitutes, which take graphic symbols as the main identification feature and are used to transmit information. The composition of guide graphic symbols should be intuitive, concise, easy to understand and easy to remember, which is convenient for the visual transmission of information, so that people of different ages, with different cultural levels and using different languages can easily accept and use it

guide graphic symbols are divided into concrete graphic symbols and abstract graphic symbols. Concrete graphic symbols refer to guide graphic symbols that use the specific image of the referred object as the form of expression. In general, the form of the figurative graphic symbol corresponds to the image of the object it refers to, that is, it directly reflects the thing it refers to through image simulation, so the form of the graphic symbol and the object it refers to belong to a mirror relationship. Because the figurative graphic is the reproduction of the image of the target, it is a sensible graphic, which can be understood by people through visual experience, so it is true, intuitive, clear Advantages of easy identification. These advantages are very in line with the effect of graphic representation and cross language information recognition pursued by visual guidance design, so concrete graphics are widely used in visual guidance design

from the perspective of semiotics, abstract graphic symbols are a kind of symbolic symbols, and their graphic forms are not directly related to the signified meaning, but belong to a kind of representation relationship. Due to the limitation of the abstraction of referential meaning, abstract graphics do not reflect objective things concretely and vividly, but mostly rely on the changes of abstract point, line and surface elements to express the characteristics of referential

compared with concrete graphic symbols, abstract graphic symbols have simple form, simple structure and more visual recognition. As a special graphic symbol serving the public, the guide graphic symbol hopes to achieve the effect of being widely recognized. Therefore, in real life, the meaning represented by abstract graphics is more intuitively understood by the audience

III. The composition of color emotion in guiding design

the famous British psychologist Gregory believes that "color perception is of great significance to us humans. It is the core of visual aesthetics and profoundly affects our emotional state." Color is the most active element in people's visual process. In visual design, color is also an important method to form systematicness and recognition. In the long-term use of color, the association of color is often inherent in society and has a certain symbolic significance. People are particularly sensitive to the visual response of color. In terms of visual induction, color is better than the transmission of graphic symbols. In addition, color also has visual emotional characteristics. Different colors express different emotions and emotions. Different colors can trigger different associations and bring different psychological reactions to people

the four colors of red, yellow, blue and green are widely used in guide design, and they have become the exclusive colors of different types of guide symbols. These colors are based on people's visual perception and visual experience of color, as well as the comprehensive consideration of people's sensitivity to color, reaction time and other parameters in scientific practice. Scientific experiments have proved that red, yellow and blue, as the three primary colors, stimulate people's vision more than other mixed colors, while green is a mixture of blue and yellow, which has less visual stimulation. Green is widely used because it has a comfortable and soft sense of vision, and it is a color conducive to eye adaptation and rest. Green is easy to associate with the colors of nature, so it is full of vitality

in the pursuit of personalized guide color design, it should be noted that people in various countries, nationalities and regions have different preferences and taboos for various colors due to different social and political conditions, customs, religious beliefs, cultural education and other factors, as well as the influence of natural environment. In addition, the differences in gender, age and occupation should also be fully considered in the color factors of the guide design

IV. information layout composition of guide design

information is the content that people convey their meaning, and has certain recognition function. It is mainly used for coherent detection of large tonnage metal and non-metallic mechanical materials such as steel bars, cement, concrete, castings and so on. Experimental information makes information transmission more convenient, accurate and recognizable through layout composition and performance, so it is more charming and valuable. Words are the basic elements of information transmission and recognition, and widely exist in our real life. We can see their manifestations in the place where we can see them all the time. At the beginning of the creation of characters, the ancients were also trying to communicate visually with words to achieve communication. Text can exist independently as a design form in visual design. Reasonable use of fonts and effective layout design can make the information expression clearer, clearer and standardized

words can not only convey information as visual symbols, but also express different regional cultures in different times and different nationalities. Different design purposes use different fonts to express certain concepts. The aesthetic feeling of fonts can expose people to the edification of culture and art, create an artistic atmosphere in the environment and improve the quality of life

information layout design is an important content in visual communication design, and guidance is the carrier of information transmission. How to convey the information content to the audience in the guidance, so that the audience can quickly accept the information, so as to effectively identify is the role of layout design in guidance. However, unlike other visual communication designs, the layout design of the guide mainly lies in the accurate expression of the information content. The clarity, clarity, eye-catching, legibility and readability of the content in the layout are the most important. Even if the layout is creative and the picture is beautiful, if the content expressed is inaccurate and not obvious, the guide is worthless. Therefore, how to organically combine various layout elements is an important way to solve the problem. Because a large amount of text information needs to be conveyed in the guide design, the layout and control ability of text should be comprehensively considered in the layout design

v. composition of spatial environment of guide design

guide design, as a media to guide and distinguish spatial relations, in addition to the elements of graphics, colors, information and so on described above, its most important significance is the composition in the spatial environment and its practical application in the environment. From the ergonomic analysis, about 86% of people's acceptance of information is through vision, and the placement of guidance should fully consider people's visual experience, that is, the graphics, colors and fonts mentioned above are eye-catching and clear, and also suitable for the human body's own conditions, so the height position should meet the ergonomic standards. Generally, in the interior of the building, taking the sight distance within 5m as an example, the font height for general information and recognition should be at least 25mm; The font height of directional signs shall be at least 37mm. In buildings with short sight distance, the height of fonts should be reduced proportionally. The background color of the guide sign should be strongly contrasted with the color of the text. The height of the guide sign is generally 1000-1500mm. There are many related ergonomic contents in the actual guide design. If only the graphic symbol composition and color emotion of the guide design are considered

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