Le Yijia fact is better than marketing

2022-07-22
  • Detail

We did not design fancy single pages, nor did we write a compelling copy to match this "direct supply meeting"; We return to the product itself, and show our various production and service links to customers at a glance, so that customers can judge by themselves

last time, after visiting our factory, office building and exhibition hall, the five customers invited to participate in the "direct supply meeting" came to the multimedia hall located on the first floor of leyijia headquarters under the guidance of the master of ceremonies. An hour and a half later, they signed a total of 37 orders there

"what happened in this one and a half hours? Why did they sign so many orders at one go?" You must ask

don't worry, answer the first question first. What happened in that hour and a half? Let me recall: Huige introduced the activity packages and their preferential prices one by one on the stage, Huige organized on-site children to draw on behalf of their parents, Huige encouraged children to perform programs, and promised to give candy (the result was not given, despised), Huige announced the end of the activity, and thanked all customers on behalf of the company. No

"that's it?"

"that's it."

"how is it possible?"

"of course."

"you must have done magic."

"there is no magic."

"then why did they sign so many orders in a daze?"

well... Do you know Jiang Wen's "lever theory"? In an interview with Cui Yongyuan, he explained his "leverage theory" when talking about the relationship between film and box office

I remember Jiang Wen said roughly: in my opinion, the film itself and box office performance are like the two ends of the lever. As a director, if you always focus on the box office - it is not your personal will to transfer, rather than trying to make the film well, it is dereliction of duty. In fact, I always feel that if you really make a good movie, you will naturally tilt up at the other end of the lever if you hold it down hard in this section, and you don't need to worry at all

this is the "lever theory"

I wonder if you agree with this theory. Anyway, I totally agree with it. Because our success this time has verified the correctness of the "leverage theory"

we really didn't exert any magic on these five customers - neither hypnotized them, nor brainwashed them; We just guided them to visit our factory, office building and exhibition hall one by one, allowing them to have a zero distance contact with our production line, service background and product itself

of course, we have also made great efforts in the above three points in external publicity; However, when you say how awesome you are, no matter how heartfelt and sincere you are, others will think you are pretending to be

therefore, this time, we have neither designed a fancy single page nor written a compelling copy to match this "direct supply meeting"; On the contrary, we return to the product itself, and show our various production and service links to customers at a glance, so that customers can judge for themselves, what is the product of Le Yicha

as for the result, of course, it is very gratifying: after visiting all our production and service links, they resolutely signed 37 orders

the problem comes again. What did they see during the visit, so that they would be so unwavering

for details, listen to the next chapter

Dong Dong... Dong Dong Dong... Dong Dong Dong Dong

廊坊男科医院

临沂妇科医院

北京男科医院

Copyright © 2011 JIN SHI