The first dealer conference of the hottest medium

2022-10-23
  • Detail

Zhonggao diesel engine held the first dealer conference

Introduction: on March 30, 2011, Zhonggao diesel engine heavy industry Co., Ltd. held a dealer conference, and a total of 11 regional dealers signed Zhonggao diesel engines. Subject to product characteristics, to sum up, most equipment manufacturing enterprises abandon the distribution mode and turn to the direct sales mode. In the equipment manufacturing of multinational giants and state-owned enterprise giants

In the hands of different entrepreneurs

on March 30, 2011, Zhonggao diesel engine heavy industry Co., Ltd. held a dealer conference, and a total of 11 regional dealers signed Zhonggao diesel engines. Subject to product characteristics, most equipment manufacturing enterprises abandon the distribution mode and turn to the direct sales mode. In the equipment manufacturing industry, where multinational giants and state-owned enterprises gather, as one of the few private enterprises in the same industry, Zhonggao diesel engine subverts the tradition of industrial development and explores the distribution mode. With the signing of 11 dealers, the dealer network of Zhonggao diesel engine has been preliminarily established. So far, Zhonggao diesel engine has also completed the marketing model layout of "direct sales + distribution"

direct selling + distribution, exploring a new development model for private enterprises at the same time

as the main application range of high-power diesel engines, the shipbuilding industry plays an important role in the establishment of its business model. 80% of the ships produced in China are exported. Generally, the owner will designate the manufacturer of the engine. The complexity of the engine requires close communication between the manufacturer and the orderer, which also determines that high-power diesel engine enterprises mostly adopt the direct sales mode. In terms of industrial development, multinational corporations and state-owned enterprises are also willing to adopt this model for expansion

in the early stage of entrepreneurship, Zhonggao used the direct selling mode to accumulate valuable customer resources. The company's sales performance in 2010 has broken through the Yangtze River Delta from its geographical location and expanded to all coastal areas. The product application also covers new areas with high technical content such as engineering ships and land-based power stations, and it is the first to deliver Tier II products that meet the latest IMO requirements

however, the idea of "peace after a small fortune" is difficult to adapt to the development pulse of the equipment manufacturing industry. Private enterprises can only cope with the dangerous market environment by speeding up their development. In order to meet the new challenges of enterprise development, Zhonggao heavy industry signed 11 dealers at this press conference, covering six strategic markets, and established the first "distribution network" in the industry

insiders pointed out that from the perspective of dealers, signing a contract with Zhonggao can drive their business development and business growth; From the perspective of Zhonggao, through the construction of 28Mpa distribution system, the order growth will be driven in the short term, and the construction of product sales network will be completed at the same time. "Direct selling + distribution" is a major innovation in the private equipment manufacturing industry

chairman Shi qingzhe shares the concept of cooperation with dealers

Copyright © 2011 JIN SHI